Chocolate Hazelnut Doughnut London — Choco Hazel Bacio at Bombolone
The chocolate hazelnut doughnut made with real Piedmont hazelnuts — and nothing like anything that comes out of a jar.
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Choco Hazel Bacio is Bombolone’s chocolate hazelnut doughnut — an Italian brioche-style doughnut filled by hand with a gianduja cream made from 15% Nocciola Piemonte I.G.P., the protected hazelnut of Piedmont. Dark chocolate coating, white chocolate drizzle, roasted hazelnuts. Find us at 21 Whitcomb Street, two minutes from Trafalgar Square.
Best chocolate hazelnut doughnut in London
You know what chocolate hazelnut tastes like. Everyone does. The question is whether you’ve ever had it done properly.
Most versions are sweet, heavy, and taste like the jar. Choco Hazel Bacio is not that. It’s what happens when you start with Nocciola Piemonte I.G.P. — a protected hazelnut grown in Piedmont, not a generic one — instead of cutting corners. The chocolate hazelnut doughnut London doesn’t usually get.
Doughnut Boxes
Bundle of 12 big personalised logo dounuts
Twelve big doughnuts, each topped with your logo. A collection of our best sellers — your brand on every one.
Want specific flavours?
Add them in ORDER NOTES at checkout — all the same or a mix. Leave it blank and we’ll send our best-seller mix (contains nuts — note any allergy at checkout).
…
£59.00
Birthday box of 6 big doughnuts
Six big doughnuts, topped with a “Happy Birthday” plaque in Callebaut Belgian chocolate. A collection of our best sellers.
Want specific flavours?
Add them in ORDER NOTES at checkout — pick any six, all the same or all different. Leave it blank and we’ll send our best-seller mix (contains nuts — note any allergy…
£24.00
Bundle of 36 small choco hazel doughnuts
Rich hazelnut and dark chocolate cream filling, chocolate glaze, roasted hazelnuts for crunch. Deep, complex, not heavy. The one you eat slowly.
£108.00
Box of 6 big choco hazel doughnuts
Rich hazelnut and dark chocolate cream filling, chocolate glaze, roasted hazelnuts for crunch. Deep, complex, not heavy. The one you eat slowly.
£24.00
Some of our menu items contain allergens.
All food is prepared in a kitchen that handles gluten, nuts, dairy, eggs, and other allergens.
What is a chocolate hazelnut doughnut?
A chocolate hazelnut doughnut is an Italian brioche-style doughnut filled with chocolate hazelnut cream and finished with a dark chocolate coating. Choco Hazel Bacio is Bombolone’s version — filled by hand with our Piedmont I.G.P. gianduja cream, finished with white chocolate drizzle and roasted nibbed hazelnuts, and made fresh every morning.
- Filling — Italian gianduja cream — 15% Nocciola Piemonte I.G.P. hazelnuts
- Coating — Dark chocolate compound coating
- Decoration — White chocolate drizzle · Roasted nibbed hazelnuts · ‘B’ chocolate piece
- Sizes — Big doughnut — approx. 145g | Party-size — approx. 57g
- Dough — Italian brioche-style — light, soft, designed for filling
- Price — From £4.90
- Labels — Vegetarian | Halal
- Allergens — Contains: Gluten (Wheat), Eggs, Soy, Milk, Nuts (Hazelnuts). May Contain: Gluten (Barley, Rye, Oats), Peanuts, Nuts (Other Nuts), Lupin.
- Storage — Store in a cool, dry place. Best eaten on the day.
For full nutrition, allergen and ingredient information, see our allergen matrix
For UK food allergy guidance, see the Food Standards Agency
The one people come back for
“Chocolate. Hazelnut. That’s it. That’s all you need.” We hear that from people who weren’t expecting much — because they’ve had the other versions. Then they try this one.
Sometimes it’s followed by this:
“Everything you love about chocolate and hazelnut in one bite.”
“Rich without being heavy. I ordered a second one.”
“The best chocolate doughnut I’ve had in London.”
“That crunch on top. The cream inside. Perfect combination.”
One Choco Hazel Bacio explains all of it. That’s what makes Bombolone’s chocolate hazelnut doughnut in London different from anything you’ll find in a chain.
ORDER A BOX
Chocolate hazelnut at 3pm. The most Italian way to fix a meeting.
A box of Choco Hazel Bacio lands differently than a plate of biscuits. Rich, generous, made that morning. Once one person opens the box, it’s gone. We make them fresh every morning. When they’re gone, they’re gone.
Boxes ready to order online in minutes. Delivery available across London or collection from Whitcomb Street.
Need it for the office today? Same-day and next-day options are often available subject to availability — contact us and we’ll confirm.
Sending a gift? This is the one that doesn’t need explaining.
Everyone knows chocolate hazelnut. Nobody expects it to taste like this. A Bombolone box with Choco Hazel Bacio is the kind of gift that gets mentioned afterwards — not because it was expensive, but because it was genuinely good.
If you’re unsure — this is the safe one. It lands every time.
That first bite — the crack of dark chocolate, then the cream, then the roasted hazelnut crunch on top. Nobody reaches for just one.
Need something bigger? Doughnut towers and corporate orders available.
Planning something bigger? Corporate orders, event catering, and gifting enquiries welcome.
Leave it with us
Why hazelnut chocolate doughnuts?
Hazelnuts and chocolate have been together in Italy long before anyone put them in a jar. The combination goes back to the Italian bacio — the word means “kiss” — the classic Italian confection built on roasted hazelnuts and dark chocolate. It became famous because the flavour logic is perfect: the nuttiness balances the bitterness, the chocolate rounds out the roast.
That’s the combination behind Choco Hazel Bacio. Not a reference to the spread everyone knows — a reference to the Italian tradition that came first. The hazelnut chocolate bomboloni is what this is based on. Made properly, with a cream that uses real Nocciola Piemonte I.G.P. hazelnuts, not a factory formula.
It earned its place on the Bombolone menu because the Italian version is the right version. Everything else is an imitation.
Most don’t get this right.
What makes it special
It starts with the cream. Ours is a gianduja cream made with 15% Nocciola Piemonte I.G.P. — Tonda Gentile Trilobata hazelnuts, protected by Italian geographical indication and grown only in Piedmont. No colourants. No artificial flavourings. A more fruity, fresh hazelnut taste than anything that comes out of a jar.
Then comes the dough. Italian brioche-style — soft, airy, made to hold a generous filling without becoming heavy. Filled by hand, not by machine. The difference is in the ratio — you get cream to the centre, not just a pocket near the edge.
On top: a dark chocolate compound coating that sets firm, a drizzle of white chocolate, roasted nibbed hazelnuts for crunch, and the ‘B’ chocolate piece. It looks exactly how it tastes — properly done.
If you’ve had a chocolate hazelnut doughnut in London before, this is where it changes. The hazelnut doughnut that finally tastes like hazelnuts.
One bite and you’ll get it.
How it's made
Most doughnuts are made commercially — mixed by machine, filled by machine, finished by machine. Bombolone’s are not.
Every morning before we open, the dough is mixed from scratch. Each portion proved until it reaches the right texture, shaped by hand. No two identical. Fried at the right temperature until the crust holds.
Our Piedmont I.G.P. gianduja cream is filled by hand into the centre first. Then the doughnut is dipped in dark chocolate compound coating and left to set — giving the exterior its snap. The white chocolate drizzle goes on in lines across the coating. Roasted nibbed hazelnuts are pressed into the top while the chocolate is still setting. The ‘B’ chocolate piece finishes it.
Made every morning before we open. Gone when they’re gone.
Why people keep coming back
The dough was refined over six months before the first doughnut was ever served.
The chocolate hazelnut cream is a gianduja made with Nocciola Piemonte I.G.P. — hazelnuts grown in Piedmont under protected geographical status. Most suppliers don’t bother sourcing at this level. The difference in flavour is immediate.
Within the first month of opening, Bombolone became the #1 ranked bakery in London on TripAdvisor. 5.0 stars. Over 120 verified reviews. Held ever since.
The Choco Hazel Bacio is the one people order when they want to understand what this place is about.
Arban K “I got a chocolate hazelnut one and it is nothing like your regular Nutella. Doughnuts are hands down the best I’ve ever had in my life.”
Amina M “I am savouring every bite of the hazelnut Italian donut — a hidden gem behind the National Gallery. Classic Italian, feels like stepping back into the 1950s.”
Hds71 “Hidden, absolute gem — so many doughnut places in London but none like this. The freshest, softest doughnut I have ever had.”
Tomasz M “Absolutely blown away by the delicious doughnuts. So soft and light with generous fillings.”
If you’re deciding between a classic chocolate hazelnut treat in London and this — most people end up ordering both and knowing immediately.
If you’re looking for a chocolate hazelnut doughnut in London, this is where people keep ending up.
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#1
Bakery in London
On Tripadvisor – Here’s What People Say
Every review below is from a real customer. No incentivised reviews. No paid placements. Just people who walked in off Whitcomb Street and wanted to tell someone about it.
Best paired with
Dark chocolate and roasted hazelnut sit naturally next to a strong coffee. Bombolone uses Moresso specialty beans from Brazil, Nicaragua, and Ethiopia, graded 80+ Arabica. An espresso works perfectly — the bitterness in the coffee echoes the Piedmont hazelnut cream inside. A flat white if you want something slightly softer alongside it. Either way, the Choco Hazel Bacio holds its own.
Birthday Boxes
Personalised birthday doughnut boxes, available for collection or delivery across Central London.
Order a birthday box
Corporate Doughnuts
Office treats, client gifts, branded doughnuts, and event catering for teams across Central London.
Enquire about corporate
Wedding Doughnuts
Bespoke doughnut towers and walls for London weddings and celebrations. Mixed flavours, custom display.
Plan your wedding doughnutsLa dolce vita, in every bite
WHERE TO FIND US
Bombolone is on Whitcomb Street in Central London — two minutes from Trafalgar Square, just behind the National Gallery. Walk-ins welcome. No booking required. The Choco Hazel Bacio tends to sell out before the afternoon, so if you’re planning a visit, morning is the safer bet. Looking for a chocolate hazelnut doughnut near Trafalgar Square, Covent Garden, or Leicester Square? Whitcomb Street is the answer. Whether it’s a chocolate doughnut after the National Gallery, a hazelnut treat near Piccadilly, or a pick-me-up from Covent Garden — a short walk from all three.
Address
21 Whitcomb St.
London WC2H 7HA
- 2 minutes walk from Trafalgar Square
- 3 minutes from the National Gallery
- 6 minutes from Covent Garden
- 4 minutes from Leicester Square
- 8 minutes from Piccadilly Circus
- 6 minutes walk from Charing Cross
Opening Hours
Mon – Fri:
9AM – 6PM
Sat:
10AM – 8PM
Sun:
10AM – 6PM
Chocolate hazelnut doughnut London — frequently asked questions
What is the Choco Hazel Bacio?
Choco Hazel Bacio is Bombolone’s chocolate hazelnut doughnut — an Italian brioche-style doughnut filled by hand with a gianduja cream made from 15% Nocciola Piemonte I.G.P., the protected hazelnut of Piedmont. Finished with dark chocolate coating, white chocolate drizzle, roasted nibbed hazelnuts, and a chocolate ‘B’. Available big (145g) or party-size (57g). Vegetarian and Halal.
What does a chocolate hazelnut doughnut taste like?
Rich, nutty, and deeply chocolatey — but fresher and less sweet than you’d expect. The hazelnut flavour is clean and roasted, not synthetic. The dark chocolate coating adds a firm snap before you reach the cream. It tastes like the combination was designed from scratch, not taken from a jar.
What is the chocolate hazelnut filling made from?
An Italian gianduja cream made with 15% Nocciola Piemonte I.G.P. — Tonda Gentile Trilobata hazelnuts protected by Italian geographical indication, grown only in Piedmont. No colourants, no artificial flavourings.
Is Choco Hazel Bacio vegetarian and halal?
Yes to both. Choco Hazel Bacio is suitable for vegetarians and is Halal certified.
Is this similar to a Nutella doughnut?
The flavour combination is chocolate and hazelnut — but the similarity ends there. Our gianduja cream uses Nocciola Piemonte I.G.P., a protected hazelnut variety grown only in Piedmont. No artificial flavourings. It’s a different product made to a different standard. As one of our customers put it: “nothing like your regular Nutella.”
Can I order Choco Hazel Bacio online?
Yes. Available as part of a Bombolone doughnut box, online for collection or delivery. For larger orders, corporate gifting or event catering, contact us — we reply within 24 hours.
Are the doughnuts made fresh every day?
Yes. Every donut is made from scratch every morning before we open — never reheated. Once they’re gone, they’re gone. The Choco Hazel Bacio tends to sell out before the afternoon.
Where can I find a chocolate hazelnut doughnut in Central London?
Bombolone is at 21 Whitcomb Street, London WC2H 7HA — two minutes from Trafalgar Square, steps from the National Gallery. Open daily.
Is there a chocolate doughnut near Trafalgar Square?
Yes. Bombolone is at 21 Whitcomb Street — two minutes from Trafalgar Square, steps from the National Gallery. The Choco Hazel Bacio is one of our most popular flavours, so arriving in the morning gives you the best chance of finding it on the counter.
What makes Nocciola Piemonte I.G.P. different?
Nocciola Piemonte is a Protected Geographical Indication hazelnut, grown mainly in the Basso Piemonte region of Italy under a strict production standard. The variety used, Tonda Gentile Trilobata, is prized for a rounder, sweeter flavour than standard hazelnuts. It’s why the gianduja cream inside Choco Hazel Bacio tastes closer to a fresh nut than a factory spread.
What time does Bombolone open?
Bombolone is open Monday to Friday 9am–6pm, Saturday 10am–8pm, and Sunday 10am–6pm. Walk-ins are always welcome — no booking required. We’re at 21 Whitcomb Street, London WC2H 7HA, a two-minute walk from Trafalgar Square.
Come and try it
London has no shortage of chocolate hazelnut options. Very few are worth stopping for. If you want a chocolate hazelnut doughnut made with a real Piedmont I.G.P. gianduja cream, Whitcomb Street is two minutes from Trafalgar Square. If the Choco Hazel Bacio is still on the counter when you arrive — try it. If it isn’t, come earlier next time.
Not a chocolate person? That usually lasts one bite.
See all our doughnuts in London
Or try something different — our tiramisu doughnut