Apple Doughnut London — Apple Pie di Nonna at Bombolone

The apple pie doughnut London has been waiting for — spiced apple filling, maple butter glaze made in-house, and Biscoff crumble. Named after a nonna who knew how apple pie should taste.
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Flat lay of apple doughnuts with crumble topping, surrounded by apples, cinnamon sticks and diced apple filling

A warm apple pie doughnut, filled with diced apple and cinnamon, finished with maple butter made in-house and Lotus Biscoff crumble. Apple Pie di Nonna is available year-round at 21 Whitcomb Street, two minutes from Trafalgar Square in Central London. Open daily. From £4.90.

Best apple doughnut in London

Sonia’s grandmother made two things that ended up on the Bombolone menu.

The first was lemon meringue pie. That became the Lemon Fantastico — lemon curd filling, in-house meringue, slightly burnt at the edges. The second was apple pie. Spiced, buttery, the kind with a proper crust.

Apple Pie di Nonna is that pie in doughnut form. Diced apple filling with ground cinnamon. The dough is soft Italian brioche-style. And the coating — the detail that took the longest to get right — is maple butter, made in-house.

It wasn’t the first coating they tried. Nothing felt right until Sonia said: let’s do maple butter. Then it was obvious.

Nine months of the year in London feel like apple pie weather. This is the doughnut for all of them.

Apple Pie di Nonna is the apple doughnut London has been waiting for.

‘di Nonna’ means grandmother’s. This one is hers.

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Doughnut Boxes

Bundle of 12 big personalised logo dounuts

Twelve big doughnuts, each topped with your logo. A collection of our best sellers — your brand on every one.

Want specific flavours?
Add them in ORDER NOTES at checkout — all the same or a mix. Leave it blank and we’ll send our best-seller mix (contains nuts — note any allergy at checkout).

Birthday box of 6 big doughnuts

Six big doughnuts, topped with a “Happy Birthday” plaque in Callebaut Belgian chocolate. A collection of our best sellers.

Want specific flavours?
Add them in ORDER NOTES at checkout — pick any six, all the same or all different. Leave it blank and we’ll send our best-seller mix (contains nuts — note any allergy…

Bundle of 36 small mixed doughnuts

36 small doughnuts, 6 of each: pistachio, vanilla, tiramisu, chocolate hazelnut, apple pie and strawberry.

£108.00

Box of 6 big mixed doughnuts

Six big doughnuts, one of each: pistachio, vanilla, tiramisu, chocolate hazelnut, apple pie and strawberry.

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Some of our menu items contain allergens.
All food is prepared in a kitchen that handles gluten, nuts, dairy, eggs, and other allergens.

What is an apple doughnut?

An apple doughnut is an Italian brioche-style doughnut filled with spiced apple and finished with a sweet coating. Apple Pie di Nonna is Bombolone’s version — an apple and cinnamon doughnut with maple butter glaze made in-house, Lotus Biscoff crumble on top, ‘B’ chocolate piece to finish. The Italian apple doughnut — diced apple, cinnamon, maple butter made in-house. Classic apple pie vibes with a buttery cookie crunch. The apple cinnamon doughnut London didn’t know it was missing.

  • Filling — Diced apple · ground cinnamon
  • Coating — Maple butter — made in-house
  • Decoration — Lotus Biscoff biscuit crumbs · ‘B’ chocolate
  • Sizes — Big doughnut — 145g (perfect for one) | Party-size — 57g (made for boxes)
  • Dough — Italian brioche-style — light, soft, proved until it reaches the right texture
  • Price — From £4.90
  • Labels — Vegetarian | Halal
  • Allergens — Contains: Gluten (Wheat), Eggs, Soy, Milk. May Contain: Gluten (Barley, Rye, Oats), Nuts, Lupin.

For full nutrition, allergen and ingredient information, see our allergen matrix

For UK food allergy guidance, see the Food Standards Agency

The one people
come back for

“Apple pie to die for.”

That’s Heather from Wash Common, May 2025. She came in with friends and wrote five words that say everything.

It usually happens like this. Someone orders what they came in for — the pistachio, the lemon, the cheesecake — and then someone at the table tries the apple. Then the conversation stops for a moment.

Sometimes it’s followed by this:

Heather “An extremely cute, cosy and chic spot for the yummiest doughnut ever. Highly recommend the apple pie di nonna!”

Arian A “The best donuts in London. The quality is so fresh with generous fillings — Apple Pie, you name it. 100% worth the hype.”

One bite and you understand the name.

Rows of apple doughnuts with crumble topping arranged on trays

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Your 3pm sorted. Order a box in under a minute.
The apple doughnut London orders on a cold Tuesday.
London has roughly nine months of weather that calls for apple pie. A cold Tuesday in February. A grey Wednesday in October. A Saturday afternoon when you want something that tastes like somewhere warm. The apple spice doughnut for the nine months of the year that feel like autumn — and in London, that’s most of them.

Apple Pie di Nonna works on all of them. Spiced apple filling, maple butter on top, Biscoff crumble for the crunch that every good apple pie needs. The kind of thing you eat slowly and want another one of immediately.

Order in under a minute online. Online box orders have a minimum of 1 box of 6. Collect from Whitcomb Street or enquire about Central London delivery.

For an office that deserves better than a biscuit tin.
A box of six with Apple Pie di Nonna inside. The maple butter glaze gets noticed before it’s tasted. By the time someone asks what it is, it’s gone.

For a gift that doesn’t need a card.
Apple pie is the most universally understood comfort food. This is what it looks like when a doughnut bakery that spent six months on its recipe takes that seriously.

Need something bigger? Corporate orders and event catering available.

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Planning something bigger? Corporate orders, event catering, and gifting enquiries welcome.

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Customer holding a Bombolone doughnut box filled with assorted doughnuts

The coating story

Most doughnuts get a glaze from a list of standard options. Sugar glaze. Chocolate glaze. White chocolate.

Apple Pie di Nonna went through several coatings before anyone was happy. Each one was fine. None of them were right. The apple filling was there — diced apple, ground cinnamon, genuinely fruity and warm. But the coating kept missing the point.

An apple pie doughnut needs a coating that completes the idea — the way a good pastry crust does. Nothing from the standard list did that.

Then Sonia said: let’s do maple butter.

Made in-house. Warm, slightly caramelised, with a richness that sits between sweet and savoury. Not a standard option. Something that actually earns its place. Then Biscoff crumble on top for the buttery cookie texture that every proper apple pie has in its base.

That’s the full picture. Apple filling. Maple butter glaze. Biscoff crumble. Doughnut.

Most don’t get apple right. They use compote from a jar and call it done. This isn’t that.

Why apple pie?

Apple pie is older than most national identities. Every country has a version — spiced apple, a buttery element, warmth. The kind of food people associate with a kitchen they grew up in.

Apple Pie di Nonna starts with that memory. Sonia’s nonna made apple pie. The same nonna whose lemon meringue pie became the Lemon Fantastico. Two recipes from one kitchen, both now on Whitcomb Street.

The Italian apple doughnut — two traditions, one kitchen. The apple cinnamon doughnut that tastes like the real thing, not a flavoured glaze. This is the apple doughnut London didn’t know it needed — and it’s been on Whitcomb Street since we opened.

Ground cinnamon — warm, genuine, not artificial flavouring. Maple butter made in-house. Biscoff crumble for the crust. ‘di Nonna.’ Grandmother’s. This is hers.

What makes it special

It starts with the filling. Diced apple and ground cinnamon. Warm, slightly textured, genuinely fruity. Gently spiced — you can taste the texture immediately. An apple and cinnamon doughnut that actually tastes like both.

Then the dough. Italian brioche-style — soft, airy, proved until it reaches the right texture. Light enough that the filling is the point. Strong enough to hold it properly.

Then the coating. Maple butter, made in-house. Not from a commercial supplier — made in Bombolone’s kitchen, warm and slightly caramelised. The decision that took the longest to arrive at and made everything else make sense.

Then the Biscoff crumble. Lotus Biscoff biscuit crumbs pressed into the glaze while it’s still setting — the buttery, caramelised crunch that plays the role of pastry crust. The detail that converts people from one to two.

Then the ‘B’ chocolate piece. The signature finish.

Soft dough, warm apple, a slight crunch from the Biscoff on top. This is what an apple pie should taste like in a doughnut.

How it's made

Made from scratch before London wakes up. The dough is mixed every morning — Italian brioche-style, proved until it reaches the right texture, shaped by hand. No two identical.

The apple filling is prepared fresh, spiced with ground cinnamon. Filled by hand into the centre of each doughnut — generous from the centre out.

The maple butter is made in-house and applied warm. The Biscoff crumble goes on while it’s still setting, pressed in so it holds. The ‘B’ chocolate piece finishes it.

The apple pie doughnut, made fresh every morning. Gone when they’re gone.

Person taking a bite of a doughnut with crumble topping

Why people keep coming back

The best apple doughnut in London starts before sunrise. Our bakers begin from scratch every morning — not to reheat, but to make.
The dough was refined over six months before the first doughnut was ever served.
The maple butter is made in-house every morning. The filling uses real diced apple, freshly spiced. The Biscoff crumble is the detail that nobody expects and everybody notices.
Within the first month of opening, Bombolone became the #1 ranked bakery in London on TripAdvisor. 5.0 stars. Over 120 verified reviews. Held ever since.

Apple Pie di Nonna is named after Sonia’s grandmother. The same nonna whose apple pie and lemon meringue pie are both on the Bombolone menu. Two doughnuts. One kitchen.

Heather “Apple pie to die for! Highly recommend the apple pie di nonna!”

Arian A “The best donuts in London — quality so fresh with generous fillings. Apple Pie, you name it. 100% worth the hype.”

“Perfectly spiced, that maple glaze is something else. This is the one I come back for.”
“Bought one as an afterthought. Went back for two more.”

The apple doughnut London keeps coming back to. Made fresh on Whitcomb Street, every morning.

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#1
Bakery in London
On Tripadvisor – Here’s What People Say

Every review below is from a real customer. No incentivised reviews. No paid placements. Just people who walked in off Whitcomb Street and wanted to tell someone about it.
5-star TripAdvisor review: Tiramisu donut is wow, best in London, warm welcoming atmosphere
Family review: 5-year-old said best doughnut ever, brilliant customer service, welcoming atmosphere
5-star review: Apple pie doughnut to die for at cute cozy chic Bombolone bakery
Amazing doughnuts review: Light fluffy dough, variety of flavour fillings, perfect coffee spot
Everything amazing: Chocolate hazelnut bombolone best ever, friendly staff Katie Anna Jamilla
Most delicious luxury doughnuts review with pistachio bombolone photo, couldn't stop at one
Must-try treat: Best light fluffy doughnuts filled to perfection, quality ingredients
Italian-style bombolone review: Light fluffy custard chocolate raspberry fillings, perfect balance
Pet-friendly best doughnuts central London review with dog photo, fresh fluffy flavourful
Amazing experience: Top-tier gourmet donuts, soft perfectly fried, must-visit for donut lovers
Dolce Vita review with photos: Unforgettable variety of flavours, 100% recommend Bombolone
Best doughnut shop London: Perfect balance of sweetness, incredibly friendly welcoming staff
5-star review: Soft airy dough, generous fillings, made with love, cozy vibe
Spanish tourist review: Blueberry doughnut fluffy perfectly balanced, adorable atmosphere, must visit

Best paired with

Apple and cinnamon with coffee is one of the most natural pairings in baking — the spice lifts the bitterness of espresso and the maple butter adds warmth that lingers. Bombolone uses Moresso specialty beans from Brazil, Nicaragua, and Ethiopia, graded 80+ Arabica. A flat white alongside Apple Pie di Nonna — the milk softens the coffee, the glaze does the rest. The apple spice doughnut and a flat white — this is the combination. Or a black Americano if you want the contrast clean.

Box of birthday doughnuts made with Italian brioche-style dough, hand-filled and decorated with chocolate, sprinkles and a “Happy Birthday” topper

Birthday Boxes

Personalised birthday doughnut boxes, available for collection or delivery across Central London.
Order a birthday box
A box of six bespoke launch doughnuts, finished with white glaze, blue drizzle and blue sugar pearls, each topped with a personalised edible logo disc

Corporate Doughnuts

Office treats, client gifts, branded doughnuts, and event catering for teams across Central London.
Enquire about corporate
Bombolone doughnut tower wedding dessert display for London weddings and celebrations

Wedding Doughnuts

Bespoke doughnut towers and walls for London weddings and celebrations. Mixed flavours, custom display.
Plan your wedding doughnuts
See all catering options

WHERE TO FIND US

Bombolone is on Whitcomb Street in Central London — two minutes from Trafalgar Square, just behind the National Gallery. Walk-ins welcome. No booking required.

Apple Pie di Nonna is a year-round flavour — the apple doughnut London comes back to — not seasonal, not limited edition. On the counter every day we’re open. It tends to sell out before the afternoon, so if you’re planning a visit, morning is the safer bet.

Searching for an apple pie doughnut near you in Central London? Whitcomb Street is two minutes from Trafalgar Square — and a short walk from Covent Garden and Leicester Square too.

Address

21 Whitcomb St.
London WC2H 7HA

  • 2 minutes walk from Trafalgar Square
  • 3 minutes from the National Gallery
  • 6 minutes from Covent Garden
  • 4 minutes from Leicester Square
  • 8 minutes from Piccadilly Circus
  • 6 minutes walk from Charing Cross

Opening Hours

Mon – Fri:
9AM – 6PM
Sat:
10AM – 8PM
Sun:
10AM – 6PM

Apple doughnut london — frequently asked questions

Come and try it

Sonia’s grandmother made apple pie. That recipe is now on Whitcomb Street, in a doughnut, with maple butter made in-house and Biscoff crumble on top.

The apple doughnut London has been looking for — it’s here, on Whitcomb Street, made fresh every morning.
The apple pie doughnut London keeps coming back for — made from scratch every morning, gone before the afternoon.

If you’re near Trafalgar Square, Whitcomb Street is two minutes away. If Apple Pie di Nonna is still on the counter when you arrive — try it. If it isn’t, come earlier next time.

Not an apple person? The maple butter glaze usually changes that.

See all our doughnuts in London

Or try something different — our lemon doughnut

See all our doughnuts in LondonGO ON. PICK TWO. — Order a box

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